Nike – The Future Is In The Air

For the Canadian component of a worldwide campaign we were asked to go beyond the expected where the story came to life through a visual motif that showcases air through the lens of over the top creativity. Air as the embodiment of creativity in which it dares us to create what’s never been created. To dream new possibilities into life. To use our imaginations in ways no one expected. It calls us all to step out of our comfort zone and into a place that knows no limits.

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