Nike – Worldwide Collection

In sports as well as design and architecture, it's all about the re-appreciation of the theme. The revival, when done correctly, signals the origins while contextualizing it in the now. As a central theme, I sought to juxtapose the retro-tinged Nike Worldwide Collection's striking design and palette against Brutalist design sensibilities — a daring and exciting architectural movement. Enlisting multi-hyphenates that have raced to the fore of creative impact on their culture. These barrier breakers embody the aspirational notes inherent in Toronto's vibrant tapestry of Canadians. In partnership with Nike Toronto, and in support of the launch of the collection for Foot Locker, we provided visuals that move in stride & stance with them.

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